A nail salon booking platform went from almost no search traffic to 37.9K organic visits a month, after a guest post and digital PR campaign placed it in Benzinga, Barchart and IPS News.
Industry
Beauty and wellness booking
Services
Market
United States, 99% of traffic
Website
maby.us
Maby lists nail salons across major US cities and lets people book them for free. A marketplace like that lives on search, and it was starting from nothing: a young domain with almost no organic traffic, up against directories Google had trusted for years.
Before
After
Articles published on established sites, each carrying a link back to Maby.
Press placements that put Maby in financial and news outlets, including Benzinga, Barchart and IPS News.
Links from sites search engines already trust, which is what a young domain lacks and cannot build on its own.
Maby appeared in financial and news outlets, alongside a wider set of placements.
Financial news and market data, read by investors and traders.
Market data and financial news, syndicated across a large finance audience.
Inter Press Service, an international news agency.
Search now sends Maby around 38,000 visits a month, almost all of them from the US, which is exactly the audience a US booking platform has to reach. The coverage did two jobs at once: links that lifted the domain, and names a new brand can point to when someone asks who has heard of it.
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