When Tripsterr relaunched as RoamSprout, a structured press release campaign put the new name in more than 300 publications, including AP News, Benzinga and FOX affiliates, reaching an audience of over 2 million.
Industry
Travel content
Services
Web development, guest posting, press release distribution, digital PR
The change
Tripsterr renamed RoamSprout, January 2025
Coverage
More than 300 outlets
RoamSprout is a travel blog, founded in 2020 as Tripsterr, with guides to destinations, hotels, restaurants and things to do. In January 2025 it relaunched under a new name to give it a stronger identity in the travel niche.
A new name starts with no recognition and no search presence. The brief was to announce the rebrand across many media outlets at once, build search presence for the new name from day one, and keep it visible across news platforms during the transition, without leaving any of it to organic pickup.
Where RoamSprout was featured
A launch in three steps: make the rebrand a story, put it in front of hundreds of outlets at once, and make sure the new name held its place in search. Each part below sets out the problem and what we did about it.
A change of name is big news inside a company and none at all outside it.
The problem
The solution
Visibility during a rebrand has to arrive together, not trickle in.
The problem
The solution
People who heard about RoamSprout would search for it, and the results had to be there.
The problem
The solution
Launching or rebranding?
We plan press campaigns that get a new name seen and searched for, from the first day.
More than 300 editorial placements, an audience of over 2 million and an average Domain Rating above 65, all telling the same story about the new name. Below are the numbers, then a selection of the coverage itself.
Four of the placements, as published.
RoamSprout launched as a name people could find. Instead of a new brand with no footprint, it arrived with coverage across more than 300 outlets, from national news to regional and business sites, so anyone who heard the name and searched for it found a consistent story about who RoamSprout is.
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Launching or rebranding your brand?
Structured PR campaigns that get your brand seen, not ignored. Let’s build a strategy that works.
