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Case study

SnapPDF

SnapPDF

An online PDF tool reached 10.4K organic visits a month and 13.8K ranking keywords after guest posts and press coverage in Benzinga, Barchart and IPS News strengthened its backlink profile.

Keywords Ranked
13.8K
Traffic Generated
10.4K
Snappdf

Industry

Online PDF tools

Main markets

Vietnam and Thailand, 58% of traffic

Website

snappdf.app

The problem

SnapPDF offers more than 20 PDF tools in over 20 languages, from converting and merging to compressing and securing files. It competes in one of the most crowded corners of search, where a handful of long-established brands take most of the clicks, and a newer tool needs authority before it can rank for anything worth having.

Before and after

Before

  • Organic traffic near zero at the start of the campaign
  • Little authority against long-established PDF brands
  • Few links from sites search engines already trust

After

  • 10.4K organic visits a month
  • 13,800 keywords ranking
  • Semrush Authority Score of 29, with 1,100 backlinks
  • Coverage in Benzinga, Barchart and IPS News

What we did

  1. Guest posts

    Articles published on established sites, each carrying a link back to SnapPDF.

  2. Digital PR

    Press placements that put SnapPDF in financial and news outlets, including Benzinga, Barchart and IPS News.

  3. A stronger link profile

    Links from sites search engines already trust, which is what a young domain lacks and cannot build on its own.

Where the coverage ran

SnapPDF appeared in financial and news outlets, alongside a wider set of placements.

Benzinga

Financial news and market data, read by investors and traders.

Barchart

Market data and financial news, syndicated across a large finance audience.

IPS News

Inter Press Service, an international news agency.

Organic visits a month
10.4K
Keywords ranking
13.8K
Authority Score
29
Backlinks
1.1K

What changed for the business

Traffic climbed from almost nothing to a peak and has settled at around 10,400 visits a month, with the strongest demand in Vietnam and Thailand. Ranking for 13,800 keywords casts a wide net: people searching for dozens of small PDF jobs, each landing on the tool that does it.

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